This whitepaper/originating information accuracy is in no way endorsed by Curious Cosmonaut Research. This paper’s content was aggregated from their website here on 1/11/2023 as part of a series to make content more accessible from one place in Cosmos.

Loop Finance OverviewNFT Marketplace and Crypto Exchange

We offer a complete decentralized finance marketplace with cryptocurrency education features. This includes:

• NFT Marketplace
• Decentralized Exchange
• Community Publishing Platform
• Educational Courses
• Venture Capital
• Charity Fund

Core Products

NFT Marketplace Find attractive new NFTs on Loop NFT Marketplace, the first NFT Marketplace on Juno focusing on utility NFTs. Its premier product, Reward NFTs, enables users to stake NFTs for project tokens. Fifty percent of all NFT Marketplace and launchpad sales are used to buy LOOP tokens off Loop DEX.

Loop DeFi NFTs

Decentralized Exchange (DEX)

Discover and swap tokens on Loop DEX, the first automatic market maker (AMM) on the Terra Network. Users can swap tokens, provide liquidity, farm, stake, and claim monthly airdrops. Twenty-five percent of all swap transaction fees are used to buy LOOP tokens off Loop DEX.

Loop Markets

Additional Features

Community Publishing Platform

Stay informed on new DeFi project launches with Loop Community. With a focus on cryptocurrency topics and protocol explainers, Loop Community acts as a virtual marketing funnel for users to learn about new and existing blockchain projects, then directly swap those project tokens on Loop DEX.

Loop Finance

Learn

Share cryptocurrency education with your friends and family on Loop Learn, an educational platform providing simplified videos to onboard users into decentralized finance. It solves various issues with cryptocurrency education, including complex terminology, lack of organized learning paths, and boring learning incentives. All educational videos are simple, animated, organized, and fun. They include practical “how-tos” for new users to join Loop Finance.

Homepage

Loop Learn's SchoolLoop Learn

Ventures

Too many amazing cryptocurrency project ideas don’t get the support they need to blossom. Loop Ventures incubates blockchain projects that are unique, address gaps in demand, and solve real-world problems. By providing new projects with access to expert guidance and resources, Loop Ventures sees that they launch successfully.

Loop Ventures - Accelerating Blockchain Innovation

Loop Ventures invests in and incubates innovative blockchain projects solving real-world problems by accelerating launch and development timelines to transform ideas into enduring blockchain organisations.

Accelerating Blockchain Innovation

Positive Feedback Charity Fund

Loop Finance has committed 10% of LOOP tokens (100M total) to perpetual yield-bearing donations for Angel Protocol. LOOP tokens are invested in liquidity positions on Loop DEX to generate yield that is then donated to Angel Protocol.

Positive Feedback Charity Fund - Loop Finance

Learn about Loop Finance’s charity fund.

Loop Finance

Loop Token (LOOP)

Ticker: LOOPContract Address: juno1qsrercqegvs4ye0yqg93knv73ye5dc3prqwd6jcdcuj8ggp6w0us66deupTerra Classic Contract Address (LOOPC): terra1nef5jf6c7js9x6gkntlehgywvjlpytm7pcgkn4LOOP is the utility token for Loop Finance. It powers and accumulates value from all Loop Finance products.

Use CasesThe current use case for the LOOP token includes:

• Farming on Loop DEX
• Staking on Loop DEX
• Increased value accrual through LOOP Power, see below.

Value Accrual

• 50% of all swap transaction fees are used to buy LOOP from Loop DEX and distributed to stakers with Loop Power
• 50% of all swap transaction fees are for liquidity providers on Loop DEX
• 50% of NFT Platform fees are used to buy LOOP from Loop DEX and distributed LOOP Power holders
• 50% of NFT Platform fees are to cover Loop operational costs

Token Supply

LOOP total supply is capped at 1,200,000,000 tokens.

Emissions

LOOP is distributed over a period of at least 4 years, beginning in October 2021. Once the total supply is distributed, no new LOOP tokens will ever be introduced to the supply.Token generation on the Juno Network occurred on August 19, 2022 with 1.04B tokens left for distribution over 4 years.

Distribution was temporarily paused as a result of Loop's migration from Terra Classic to Juno Network between May to August 2022.

Distribution

See below for a description of LOOP token distribution after Loop FInance's migration to Juno Network.

Terra Classic Users - 13.8%

Reserved for previous LOOP and LOOPR tokens users on the Terra Classic Network. Includes LP providers, stakers, holders, and Star Terra and Pylon users (with UST locked at the time of UST depeg) and is distributed over 6 months.Unclaimed airdrops are recycled into the supply. Learn more about how LOOP tokens will be redistributed to Terra Classic users: Loop Token Recharged

Liquidity Mining, Staking, and NFT Rewards - 20.0%

Reserved for Loop users and NFT Project incentives. Includes 240M LOOP distributed over 4 years.

Charity - 9.2%

Reserved for the Loop Positive Feedback Charity Fund. Includes 110M LOOP distributed over 4 years, where the yield generated is donated in perpetuity to Angel Protocol for charitable uses. Between December 2021 and April 2022, Loop Finance contributed 0.8% of LOOP tokens to the Positive Feedback Charity Fund, for a total contribution of 10% of LOOP distributed over 4.5 years.The Loop Positive Feedback Charity Fund receives monthly distributions of LOOP to stake in Loop DEX liquidity pools and other investments. Yield generated from the liquidity pools is donated to Angel Protocol each month. For more information: Positive Feedback Charity Fund.

Donations were temporarily paused as a result of Loop's migration from Terra Classic to Juno Network between May to August 2022.

Partnerships - 14.6%

Allocation is set aside for partnerships with other protocols, centralized exchanges, and marketing campaigns with other entities. Includes 175M LOOP distributed over 4 years. Includes 1%  allocation of $LOOP to the Juno Community Fund

Treasury - 16.7%

Reserved for the long-term maintenance of Loop Finance, further development, and marketing. Includes 200M LOOP distributed over 4 years.

Core Team - 17.5%

Core team tokens allocations began in December 2021 and were paused between May 2022 and August 2022 as a result of Loop's migration to Juno Network. Includes 210M LOOP distributed over 3 years.

Original Investors - 8.3%

Reserved for original investors from early funding rounds for Loop FInance in 2021. Includes 100M LOOP distributed over 2 years.Between December 2021 and April 2022, Loop Finance distributed 1.7% of LOOP tokens to the original investors, for a total contribution of 10% of LOOP distributed over 4.5 years.

Emission Schedule (in millions)

Distribution Schedule

Products

What types of NFTs does Loop mint?

Loop NFTs are compatible with the CW-721 Standard, with a few upgrades that allow them to be staked for reward tokens.Standard NFT: CW-721 NFT with no reward tokensReward NFT: CW-721 compatible NFT stakeable for reward tokens. Useful for projects looking to improve user engagement and increase NFT utilityPOL Reward NFT: An NFT that is minted with LP tokens and stakeable for reward tokens. Useful for projects looking to raise protocol-owned liquidity (POL).

Randomized Launchpad

• Tokens are required to mint (USDC, or other tokens)
• completely randomized

Level-Up LaunchpadThe Level-Up is Loop’s randomized minting launchpad for Reward NFTs.

• Tokens are required to mint (USDC, or other tokens)
• completely randomized
• Token tier may be random as well and associated with rare images or other criteria
• Token tier defines the number of reward tokens associated with the NFT. For example:
• Tier 1: 1,000 LOOP/day when staked for 30 days
• Tier 2: 500 LOOP/day when staked for 30 days
• Tier 3: 100 LOOP/day when staked for 30 days

Auction and Fixed Sale Launch

Projects may launch directly with auctions or fix sales directly on our Marketplace. In this case, we help projects premint their NFTs and set up staking contracts. No launchpad is required.

The Minting Studio (Future)The Minting Studio is Loop’s customizable Reward NFT minter.Users mint customizable NFTs:

• Tokens are required to mint (a simplified wizard to create LP tokens is also provided in the UI)
• Images are selected by users
• Project provides images for users to select (artist introductions are available through Loop)
• Project sets the minimum amount of LP required for Tiered NFTs. For example, if a user wants a rare image for their Reward NFT, they must provide a minimum token value to mint.
• Option for users to choose staking terms
• For example, 30-day, 90-day, or 6-month staking options. Users who choose to stake for longer terms receive a higher reward APR.

Platform Fees

Platform fees are charged on marketplace sales and auctions and are collected by Loop Finance.Platform fees are 2%, paid by the seller upon execution of sale.Royalties vary and are determined and collected by NFT Projects. They are paid by the seller upon execution of sale.

Project Launch Info

How can you launch your project on Loop NFT Marketplace?To get started, follow these steps:

1. Review our requirements. If you have any questions, feel free to reach out and ask.
2. ​Apply.
3. Meet with the team.

• After you apply, a Loop Team member will reach out to the contact information you've provided. Be ready to share and discuss:
• Art samples
• Collection supply
• Existing community and other community-building activities

4. Loop Team members will review your project for transparency, readiness, and to make sure you meet our requirements.

5. After this, we will reach out! Expect to hear from us no later than a week after submitting an application or meeting.

Expect to hear from us no later than a week after submitting an application or meeting.

Requirements

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Loop Finance is a curated NFT marketplace.

This means we select unique NFT projects that provide utility, meet our requirements, and we believe will provide future value to the Juno Network.

Art Requirements

• NFT images must be original and not used for prior NFT projects, including on other networks. Projects who recycle images from existing projects will not be launched or listed on Loop NFT Marketplace.
• Nudity or pornographic images are not currently accepted.
• Audio files, 3D files, or image files meeting maximum size requirements may be accepted.

Transparency Requirements

• The identity of the project founders/administrators must be known to the Loop NFT Marketplace Team.
• Projects that are publicly known or pseudonymous with a publicly known identity are preferred.Definitions
• Publicly Known identity:
• Uses complete first and last names on social sites, project websites, or project documentation.
• Country of residence is known.
• Social media accounts have been established for 3 months or longer and have a history of original posts.
• Publicly Pseudonymous identity:
• Uses a consistent pseudonym, brand, or alternate name on social sites, project websites, and project documentation
• Social media accounts have been established for 6 months or longer and have a history of original posts.
• Publicly Anonymous identity:
• Does not provide a consistent, non-project name or pseudonym to the general public.
• Individual social media accounts do not exist.Projects with fully anonymous teams not revealed to the Loop Team are not permitted to launch on Loop NFT Marketplace.
• Project founders/administrators must provide basic information to the Loop Team, including but not limited to full true name, residing country, and residing city.
• Projects who wish to remain publicly pseudonymous or publicly anonymous will not be revealed to the general public. The Loop Team will not reveal this information unless legally required.
• Project founders/administrators must complete a video meeting with the Loop Team. A member of the Loop NFT Marketplace will reach out after the application is received if a face-to-face meeting has not already been conducted.Projects who do not have a face-to-face video meeting will not move beyond the application and will not launch.
• Project teams must provide transparent information for display on the Loop NFT Marketplace.
• This includes but is not limited to:
• project type, including art only
• project social accounts
• project founders' public status: Publicly Known, pseudonymous, or anonymous
• public wallet addresses for community, treasury, and other project-owned funds or NFT holdings. Loop NFT Marketplace will display and publicize project Community Fund and Treasury wallet addresses.

Reward NFTsFor projects wishing to launch Reward NFTs, the following additional requirements apply.

• NFTs projects wishing to attach tokens to their projects must have a stated utility beyond art or PFP-only projects.
• Provided reward tokens must have already completed their Token Generation Event (TGE).

Checklist

You'll need the following to launch on Loop NFT Marketplace:

• Approved Application
• Accept the launch fees for service
• Website Images for the NFT Marketplace
• NFT Images
• Metadata